We believe that everyone is creative. Our work (and play) at Spark revolves around the fact that everyone needs to exercise that creativity to thrive. And we're here to remove the barriers that stand in the way of making sure that happens. Some of those barriers are obvious, like cost. One that isn't is confidence. Patrons are always saying some version of: Oh, well I'm just not a creative person.
There is this myth that people are born smart, born creative, born athletic. We're not going to weigh in on why you can or cannot slam dunk, but we will say that we are inspired by the emerging research that creativity is 80% learned.
If you want to read about some basic ways you can flex those innovation-biceps, check out this article from CNN that goes over the five basic hallmarks of top innovators in business: associating, questioning, observing, experimenting, and discovering.
Just like a muscle, to be more innovative, imaginative, and creative you need exercise those muscles. In this way, Spark Central is like a gym for your brain. You just need to come in and do your reps. And unlike a gym, membership is free.