Sat. Sep. 23 // 9am - 12pm
Hosted by Artist Trust, a nonprofit dedicated to helping Washington State artists of all disciplines thrive.
This workshop will help you develop an effective communication strategy for selling your artwork. We will explore brand archetypes and the psychological factors that impact buyer behavior. You will learn how to develop a comprehensive marketing plan that is in alignment with your authentic self.
Topics covered will include:
How to choose words that describe your work in a way that makes sense to your customers
How logos and typefaces communicate your brand
How to use your website, social media, and email to promote your work effectively
Personal productivity tools that make customer relationship management a breeze!